AttrakDiff 2 is a questionnaire used for the evaluation of interactive products. While most questionnaires only evaluate practical usability, i.e. “pragmatic qualities”, AttrakDiff 2 also takes human need satisfaction of stimulation and identification, i.e. “hedonic qualities”, into account, as well as the overall attractiveness.
A/B Test is a quantitative test method to validate or falsify already existing hypotheses. It can be applied to test different versions (A and B) of a website, product, service or prototype by splitting the overall user group into subgroups.