»Get Users First Impressions Quick«
|Number of Participants||Facilitators||Category||Duration||Level of Difficulty|
|1||1 Moderator, 1 Notetaker||Test Phase||5-10min||Simple|
First impressions matter a lot! Studies have shown that users take as little as 3.5 seconds to make a decision of whether to stay on a page or abandon it. 5-Second tests are incredibly easy, fast, and cheap to run. They will help you see users initial perception of your brand, product, website. The 5-second test is a great way to get a user’s very first impressions of a website, product, or app. In this test, facilitators briefly show users a product, typically for only 5 seconds. After this showing, facilitators then ask a series of follow up question in order to understand the user’s perception and ini8al impression of the product.
- Screen for showing the design
- Note-taking utensils
Moderators may prepare a list of follow-up questions and prompt to ask participant.
- Please describe the site you just saw.
- What, if anything, stood out to you?
- Which, if any, colors do you recall?
- What product would you expect from this site?
- Let your participant know you will show them something on the screen
- Show them the design for 5 seconds only
- After showing, ask the participant about their first impression
- Use the prompts and follow up questions you prepared
- Take notes of their answers 6. End the test when satisfied
- Evaluate your findings
Remarks, Tips, Limitations
- Do not warn participants that you will show the design for only 5 seconds.
- Do not warn participants that you will ask them to recall what they saw.
- 5-Second tests do not replace usability tests, A/B testing, or user interviews.
Mester, T. (2019, April 23). Five Second Testing. Retrieved August 22, 2020, from https://data36.com/five-second-testing/
Sherwin, K. (2018, April 20). 5-Second Usability Test. Retrieved August 01, 2020, from https://www.youtube.com/watch?v=X0FG0jCqLYQ
Whitman, M. (2017, May 23). An Introduction to Five Second Testing. Retrieved August 01, 2020, from https://usabilityhub.com/guides/five-second-testing
Nielsen, J. (2011, September 11). How Long Do Users Stay on Web Pages? Retrieved August 22, 2020, from https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
Contributed by Robert de Oliveira