Brainwalking
»Generate Lots of Ideas!«
| Number of Participants | Facilitators | Category | Duration | Level of Difficulty |
| 5 per Group | 1 | Empathize, Define, Ideate | 20-30min | Simple |
Description
Brainwalking is a classic brainstorm variant, which helps activate all participants and potentially enables lots of ideas. In the brainwalk, each participant or group writes a single idea on a flip-chart, which is placed on a wall. The other participants then visit the flip-charts and silently further develop the ideas or add new ones. This way Brainwalking is based on the principle of cross-pollination by having the participants build upon each other’s ideas in a structured way, where you get to utilize all the knowledge and creative input of the participants in the room.
Materials
- Sticky Notes
- Flipcharts
- Pens, Pencils
Preparation
No preparation needed.
Step-by-Step Instructions
- Have the participants using “How might we?” phrase.
- Present the Rules:
- Defer Judgement
- Go for Volume
- One conversation at a time
- Encourage wild ideas
- Build on the ideas of others
- Stay on topic (stick to the “HOW” problem)
- Be Visual-Communicate your ideas for other participants by sketching
- Provide a flip-chart sheet to each participant or group.
- Instruct the participants to write clearly to avoid confusion.
- Taking turns, have each participant contribute one idea that they wish for the other participants to relate to and, where possible, to build upon.
- Have the participants circulate to the right past each flip chart and build upon and develop new ideas based upon the flipchart’s idea/content.
- The participants may write words, draw symbols or drawings
- Use approx. 1 minute per flip chart. Remember: In this part of the brainwalk there is no talking .
- Keep the participants circulating until each paper includes 6 or more ideas.
- The post-processing ( Group):
- Each participant intuitively selects 3 of the ideas that they consider to be the most promising.
- If he/she has selected three suggestions, they must now sort out two of the suggestions so that only one favorite remains.
- Once all favorites have been selected, the group decides on a further selection.
- Then, ask the owner of the original idea to present it to the rest of the group
- The post-precessing (Individually):
- Each participant intuitively selects 3 of the ideas that they consider to be the most promising.
- If he/she has selected three suggestions, they must now sort out two of the suggestions so that only one favorite remains.
- Then, ask the owner of the original idea to present it to the rest of the participants.
Remarks, Tips, Limitations
- This can be done either with individuals or multiple groups.
- Individuals are better at generating ideas than groups.
- Groups are better at selecting the best ideas
- In both cases, there will be a moderator who will introduce the workshop and collect the feedback.
References
Brainwalking: Through movement to a brilliant idea [https://www.gruenderlexikon.de/checkliste/suchen/geschaeftsidee-suchen/kreativitaetstechniken/brainwalking/]
The Method of Brainwalking by Innovation [https://innovationenglish.sites.ku.dk/metode/brainwalking/]
Brainwalking: In Search of Better Brainstorms [https://trainingmag.com/content/brainwalking-search-better-brainstorms]
Contributed by Muhammad Hamza.
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